Founded by my sister Abby and me during our college years, SadieB was born out of a shared vision to create a personal care brand that promotes genuine well-being over superficial beauty.
As college students, we were overwhelmed by the unrealistic beauty standards pushed by many brands. We wanted to create something different—products that not only worked well but also supported mental health and self-love. Thus, SadieB was born, a certified women-owned business dedicated to making a positive impact.
Challenges and Triumphs
Starting a business while balancing college was no easy feat. We faced numerous challenges, from self-doubt, to being kicked out of our warehouse, to selling out of the Athlete shampoo, and more… much more 😉. However, our passion and dedication kept us going, and today, SadieB is a testament to what can be achieved with passion driving the work you do.
Women-owned
Being a certified women-owned business is a significant achievement for us. It represents our commitment to empowering women and supporting gender equality in the business world.
Product Journey
Developing SadieB's range of shampoos, conditioners, body washes, and sprays has been a labor of love. We prioritize natural, effective ingredients that provide tangible benefits without compromising health.
Vision and Future
Our vision for SadieB is to continue expanding our product line while staying true to our core values. We aim to inspire and support girls in their journey towards self-love and well-being.
SadieB is more than just a personal care brand. It’s a movement towards embracing natural beauty and promoting mental health. We are proud of our journey and excited for what the future holds. Join us at SadieB.co and be a part of our story.
