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Girls Who Care

SadieB gives 1% to girls' mental health

Our Resources

Our Mission

SadieB’s social good mission is about empowering girls to care for their whole selves, body and mind.

We combine our salon-quality, purpose-driven products with messaging and partnerships that promote healthy mental hygiene.

Our mission is to spread mental hygiene resources to girls far and wide, supporting them as they achieve their goals and embrace their incredible potential.

What is mental hygiene?

Mental hygiene is the daily practice of caring for your mental health, doing things that help us handle stress and other difficult emotions, and be more present in our daily lives. SadieB promotes mental hygiene because we believe in its transformative power, and we want to empower each of us to pursue our goals and change the world for the better.

We support girls πŸ‘­ by supporting powerful organizations

As a Public Benefit Corporation, social good is at the heart of what we do. SadieB is a proud partner and sponsor of GirlUp, a non-profit UNF initiative that protects girls’ rights, builds girls’ skills, and fosters girls as leaders.