We are a Public Benefit Corporation with a goal to support girls' physical and mental hygiene. It starts with changing the dialogue between girls and their personal care brands and continues with our messaging and organizations we support.

We invest in girls!

Mentorship. Girl Advisory Board. Girl Board Members. Senior Leadership.

These are just a few of the ways we connect with girls in our community and beyond. We keep girls passion and perspective at the core of the company because that’s how sisters Abby and Sadie founded the company. Through mentorship we give girls opportunities to jumpstart their careers. Girls take on roles from accounting to marketing to run SadieB as they are supported by professional mentors.

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We uplift girls to improve

Mental Hygiene

Mental Hygiene is the daily practice of taking care of your mental health.

We believe Mental Hygiene is a crucial part of personal care. Girls are bombarded with the message that looks determine their value, but the world needs future women that value themselves for their abilities, accomplishments, leadership, and goodness. With the “Powered By Girls” motto, SadieB will share a message that uplifts and encourages all girls to support good mental hygiene.

We support girls by supporting powerful organizations

We are committed to supporting girls' mental health through our partnerships with the Girl Up United Nations Foundation and Huntsman Mental Health Foundation. Through our collaboration with Girl Up, we champion girls in leadership roles and help cultivate vibrant communities at the Girl Up Global Summits. With the Huntsman Mental Health Foundation, we are honored to support their pilot program bringing essential mental health clinics to high schools across the nation. We dedicate 1% of our yearly revenue to girls' mental health through these partnerships.