Personal care + mental hygiene

A girl owned brand that's about who we are, not just how we look.

Shop our clean products

We are creating a personal care brand with a girl's P.O.V.


that meet the specific needs of girls getting things done


that uplifts girls and provides tips to take care of mental health daily


for girls through original girl-generated content on social and support of girls causes

For girls with goals

Get a personalized product recommendation that matches your lifestyle AND your hair. You'll get 10% off, too.

Take the hair quiz

Meet our friend, Earth

  • Cruelty-free
  • Gluten-free
  • Vegan
  • 85% recycled bottles
  • No sulfates
  • No parabens
  • No phthalates
  • No dyes or synthetic fragrances

We're proudly partnered with Girl Up

We’ve partnered with Girl Up—a movement to advance girls’ skills, rights, and opportunities to be leaders. Their motto is, “When girls rise, we all rise.”

"I raise up my voice-not so I can shout but so that those without a voice can be heard...we cannot succeed when half of us are held back."

—Malala Yousafzai, 24