Powered by girls.

A girl founded, led and operated personal care brand that's about who we are, not just how we look.

Shop our clean products

We are creating a personal care brand with a girl's P.O.V.

Products

made with clean ingredients to meet the specific needs of girls getting things done

Opportunities

for girls through mentorship at every position in the company

Voice

for girls through original girl-generated content on social and support of girls causes

For girls with goals

Get a personalized product recommendation that matches your lifestyle AND your hair. You'll get 10% off, too.

Take the hair quiz

Meet our friend, Earth

  • Cruelty-free
  • Gluten-free
  • Vegan
  • 85% recycled bottles
  • No sulfates
  • No parabens
  • No phthalates
  • No dyes or synthetic fragrances

We're proudly partnered with Girl Up

We’ve partnered with Girl Up—a movement to advance girls’ skills, rights, and opportunities to be leaders. Their motto is, “When girls rise, we all rise.”

"I raise up my voice-not so I can shout but so that those without a voice can be heard...we cannot succeed when half of us are held back."

—Malala Yousafzai, 24