Find SadieB in a Target Near You

Ready for anything you love

with clean products and 100% natural fruity fragrances

Explore Products

🌱 Vegan
♻️ 85% recycled bottles
💦 No sulfates
🧴 No phthalates
💦️ No parabens
🖍️ No dyes
🐾 Cruelty-free
🌱 Vegan
♻️ 85% recycled bottles
💦 No sulfates
🧴 No phthalates
💦️ No parabens
🖍️ No dyes
🐾 Cruelty-free
🌱 Vegan
♻️ 85% recycled bottles
💦 No sulfates
🧴 No phthalates

🌱 Vegan
♻️ 85% recycled bottles
💦 No sulfates
🧴 No phthalates
💦️ No parabens
🖍️ No dyes
🐾 Cruelty-free
🌱 Vegan
♻️ 85% recycled bottles
💦 No sulfates
🧴 No phthalates
💦️ No parabens
🖍️ No dyes
🐾 Cruelty-free
🌱 Vegan
♻️ 85% recycled bottles
💦 No sulfates
🧴 No phthalates

Create a shower routine to uplift you on the daily.

Shampoo, conditioner, body wash, and body spray

Adventurer Shampoo

Hydrates and revives in harsh and sunny conditions | for all hair types, including dry hair

$12.00

Athlete Shampoo

Clarifies and refreshes from sweat and chlorine + charcoal | for all hair types, including oily hair

$12.00

Creator Shampoo

Hydrates and smooths color-treated hair | for all hair types, including color-treated hair

$12.00

We reimagined personal care that nurtures both body and mind, empowering us to care for our whole selves.

Take our hair quiz

Vibe check 😇 find haircare that matches your wavelength.

The SadieB Buzz

“Gen Z sisters got their hair-care line on the shelves of Target”
“The brand’s expression of kindness is centered around uplifting young women.”
“When I used Sadie B shampoo, I finally found my hair holy grail.”
“Best smelling shampoos — under $12”

Go-getter Collection

Grapefruit Floral / Everyday care with Coconut Oil

Athlete Collection

Vanilla Mint / Clarifies with Charcoal

Adventurer Collection

Peach Citrus / Hydrates with Vitamin E

Creator Collection

Berry Rose / Protects with Amino Acids

Feeling the love 💛

"I love these products. It smells amazing in my hair. I highly recommend if you have fine hair.”

Jenna (Go-getter Shampoo)
"I’ve been struggling with my hair getting really oily, really fast. I tried this shampoo and that changed!!"

Esther (Adventurer Shampoo)
“As a licensed cosmetologist, I love these products! Not only does it smell incredible, I love that it is sooo good for your hair!”

Hannah (Creator Shampoo)
"I’m addicted to this fragrance. The smell of this stuff literally makes me happier."

anonymous (Go-getter Conditioner)
“I sweat a lot at work and I've tried countless shampoos that have never left me feeling fully clean...until I bought this one!"

Hannah (Athlete Shampoo)

Personal care products that support body + mind = ✨Girl Care✨

Personal care products that support body + mind = ✨Girl Care✨

Personal care products that support body + mind = ✨Girl Care✨

Body

Pure ingredients with a focus on function to meet your everyday needs.

Mind

Earth

Body

Pure ingredients with a focus on function to meet your everyday needs.
Mind

Mental hygiene tips and resources to uplift and encourage you.
Earth

Clean, sustainable ingredients and recyclable packaging to minimize waste and care for our planet

@sadieb.co