Give yourself permssion to be a 'learner. 1. Ask people with experience for their help. 2. Embrace mistakes as opportunities. 3. You don't have to get it right the first time.

Personal care + mental hygiene

A girl owned brand that's about who we are, not just how we look.

Shop our clean products

Products

that meet the specific needs of girls getting things done

Messaging

that uplifts girls and provides tips to take care of mental health daily

Voice

for girls through original girl-generated content on social and support of girls causes

For girls with goals

Get a personalized product recommendation that matches your lifestyle AND your hair. You'll get 10% off, too.

Take the hair quiz

Cruelty-free
Gluten-free
Vegan
85% recycled bottles

No sulfates
No parabens
No phthalates
No dyes or synthetic fragrances

We’ve partnered with Girl Up—a movement to advance girls’ skills, rights, and opportunities to be leaders. Their motto is, “When girls rise, we all rise.”

About Our Collaboration

"I raise up my voice-not so I can shout but so that those without a voice can be heard...we cannot succeed when half of us are held back."

—Malala Yousafzai, 24