Personal care + mental hygiene
A girl owned brand that's about who we are, not just how we look.
Shop our clean productsCheck out our collection of earth-friendly shampoos, conditioners, body washes, and body sprays.
We are creating a personal care brand with a girl's P.O.V.
Products
that meet the specific needs of girls getting things done
Messaging
that uplifts girls and provides tips to take care of mental health daily
Voice
for girls through original girl-generated content on social and support of girls causes
For girls with goals
Get a personalized product recommendation that matches your lifestyle AND your hair. You'll get 10% off, too.
Take the hair quiz

Meet our friend, Earth
- Cruelty-free
- Gluten-free
- Vegan
- 85% recycled bottles
- No sulfates
- No parabens
- No phthalates
- No dyes or synthetic fragrances
We're proudly partnered with Girl Up
We’ve partnered with Girl Up—a movement to advance girls’ skills, rights, and opportunities to be leaders. Their motto is, “When girls rise, we all rise.”
"I raise up my voice-not so I can shout but so that those without a voice can be heard...we cannot succeed when half of us are held back."