Powered By Girls

What we're all about

Hey, we're SadieB— a real, down-to-earth 🌎 personal care company founded, owned, and run by girls👸 We're dedicated to 💪 empowering girls at every level of our business, from our 🚿 salon-quality products to our impact mission to support girls' mental health💗

Meet Abby Bowler

“My first experience in business was helping local brands partner with nonprofits and expand their social impact. I fell in love with the idea of using business for good and knew that deep purpose and social impact would be woven into the DNA of SadieB. We combined our mission to support girls’ mental health with a passion for incredible products, and SadieB was born.”

Meet Sadie Bowler

“I love styling hair. I started a small business doing hair for events and weddings when I was 11, so I was deeply immersed in the personal care industry from a very young age. It became clear that the message telling me I needed to look a certain way to be considered “good enough” took a toll on my mental health. With my sister Abby, I reimagined a brand to uplift and empower girls.”

Personal care products that support body + mind = ✨Girl Care✨

Personal care products that support body + mind = ✨Girl Care✨

Personal care products that support body + mind = ✨Girl Care✨

Personal Care

Function first products formulated with benefits for your everyday

Explore Products

Mental Hygiene

The daily practice of caring for your mental health for the ultimate mind + body routine

Resources

The SadieB Buzz

Meet our friend, Earth

At SadieB, we strive to be kind to the earth and your body. Our formulas are made with clean, safe, and vegan ingredients and our bottles are made from 85-100% recycled material.