Hey, we’re SadieB! A girl-founded personal care brand with products inspired by the lifestyle you love. Whether you spend time in the sun, style your hair often, or hit a daily workout, your routine shapes the care you need! That’s why we’ve created clean, simple hair and body care to match your lifestyle and deliver powerful benefits—inspiring the adventurer, go-getter, athlete, and creator in you. With clean ingredients, recycled packaging and obsession-worthy fragrances, each product is designed to elevate your daily routine and help you turn self-care into your superpower.
“My first experience in business was helping local brands partner with nonprofits and expand their social impact. I fell in love with the idea of using business for good and knew that deep purpose and social impact would be woven into the DNA of SadieB. We combined our mission to support girls’ mental health with a passion for incredible products, and SadieB was born.”
“I love styling hair. I started a small business doing hair for events and weddings when I was 11, so I was deeply immersed in the personal care industry from a very young age. It became clear that the message telling me I needed to look a certain way to be considered 'good enough' took a toll on my mental health. With my sister Abby, I reimagined a brand with products to uplift and empower.”
Function first products formulated with benefits for your everyday
Explore ProductsThe daily practice of caring for your mental health for the ultimate mind + body routine
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At SadieB, we strive to be kind to the earth and your body. Our formulas are made with clean, safe, and vegan ingredients and our bottles are made from 85-100% recycled material.
