showers are about so much more than just getting clean. we created products for your best shower ever—to turn your routine into a ritual you love, while leaving your hair nourished and glowing.
Sadie & Abby
“When I used Sadie B shampoo, I finally found my hair holy grail.”
“Gen Z sisters got their hair-care line on the shelves of Target”
“The brand’s expression of kindness is centered around uplifting young women.”
“Best smelling shampoos — under $12”
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