20% off everything!

Lowest prices EVER for all your self-care favorites 💛

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Thousands of Happy Customers

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No Phthalates

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No Sulfates

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Vegan

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Cruelty Free

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No Dyes

THE BUZZ ABOUT

“The brand’s expression of kindness is centered around uplifting young women”

“Gen Z sisters got their hair-care line on the shelves of Target”

“When I used Sadie B shampoo, I finally found my hair holy grail.”

“Best smelling shampoos — under $12”

self-care routines we love 😍

@sadieb.co

“Highly recommend ending your day with a SadieB shower 🤝”

@sadieb.co

“RUN don’t walk because Girl Care by SadieB is at Target”

@sadieb.co

“This is your sign you need to try clean, salon haircare for $11.99!”

@sadieb.co

“This is your sign you need to try clean, salon haircare for $11.99!”

benefits inspired by the lifestyle you love

Spend time in the sun? Style your hair often? Hit a daily workout? Your routine shapes the care you need!

That’s why we created hair and body care to match your lifestyle and deliver the benefits you need—inspiring the adventurer, go-getter, athlete, and creator in you.

obsession-worthy Fragrances

Our four lines of shampoo, conditioner, body wash and body spray come in four incredible fragrances to offer the mood boosting benefits you need and a self-care routine you're obsessed with.

Clean, simple, EARTH-FRIENDLY

Feel good inside and out, knowing our formulas are clean, certified cruelty-free, and free from parabens, phthalates, sulfates and dyes. All our bottles are made from 85-100% recycled materials.

DISCOVER YOUR NEW FRAGRANCE OBSESSION

VANILLA MINT

Clarify

Deeply cleanses and refreshes hair and skin with Charcoal & Vitamin E.

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PEACH CITRUS

Nourish

Nourishes and hydrates hair and skin with Castor Oil & Sunflower Seed Oil.

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BERRY ROSE

Protect

Protects and purifies hair and skin with Amino Acids & Antioxidants.

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GRAPEFRUIT FLORAL

Revive

Lightly moisturizes and cleanses with Coconut Oil & Castor Oil.

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Reviews

“This shampoo is so hydrating and has done wonders my for naturally curly hair. It doesn’t feel stripped after washing and the conditioner afterwards is chefs kiss. Dont walk, run to grab this.”

Samantha, Verified Buyer

Go-Getter Shampoo

“Swimming every morning in an chlorine pool has really affected my hair. It feels super refreshing to wash with this product!”

Hollandm, Verified Buyer

Athlete Shampoo

“As a licensed comestologist, I love these products! Not only does it smell incredible, I love that it is sooo good for your hair!”

Hannah, Verified Buyer

Creator Shampoo

We believe that everyone deserves a self-care routine that makes them feel good—inside and out—so you can be your best self and live a life you love.

You have questions,

we have answers

All of our products are free from sulfates, silicones, parabens and drying alcohols. Integration Name

All of our products are free from sulfates, silicones, parabens and drying alcohols. Integration Name

All of our products are free from sulfates, silicones, parabens and drying alcohols. Integration Name

a routine you love,

for a life you love.

Discover self-care with the benefits you need to match your daily routine.

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your shower,

your happy place

Unlock your best self with clean, function-first products that superpower your shower experience.

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