Personal care for girls,
by girls

Launching Summer 2021

We are teenage sisters re-imagining the world of personal care in a way that reflects our generation’s needs and values.

SadieB Personal Care will launch Summer 2021 with a line of earth-friendly shampoos, conditioners, body washes and body sprays available online

We are creating a personal care brand with a girl’s P.O.V.


that meet the specific needs of girls getting things done


for girls through mentorship at every position in the company


for girls through original girl-generated content on social and support of girls’ causes

Get updates on our Summer 2021 launch and more

We are currently looking for girls and adult mentors to join our mentorship program in the areas of marketing, social media, journalism, e-commerce and logistics.


Powered by girls.